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Nike Stock. Nike Inc achieved revenue growth of 13.91 % in overall company, and improved market share, to approximate 47.14 %. 650 of those are designers, who the brand gives a famously long leash to push radical new ideas, and who regularly turn far-out concepts into commercial smash hits (woven sneakers, anyone?). All quotes are in local exchange time. Up until 2015, Nike led with a 86.2 billion market share, a far cry from adidas’ 17.1 billion. Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%! Fiscal '14 Nike spent $3.031 billion on "demand creation". access is sought, and we will make all reasonable efforts to make that page accessible for you. Intraday Data provided by FACTSET and subject to terms of use. Visit a quote page and your recently viewed tickers will be displayed here. Nike's share price was above $129, and … address for this purpose at any time without incurring any costs other than the transmission costs according The Corporate segment consists of unallocated general and administrative expenses. Its performance has convinced investors that Nike is gaining market share during the pandemic and will emerge from the crisis in a stronger position … The following report provides a snippet of the fashion sneaker market, its based on US Amazon Shoppers. Nike is currently number one in market share, with Adidas a distant second, according to data found by WedBush analysts in April. Stock analysis for NIKE Inc (NKE:New York) including stock price, stock chart, company news, key statistics, fundamentals and company profile. Nike shares are up over 30% in 2020. to the basic tariffs. VF Corp. stock rises Thursday, still underperforms market, Nike Inc. Cl B stock outperforms market on strong trading day, Under Armour Inc. Cl A stock underperforms Thursday when compared to competitors, VF Corp. stock falls Wednesday, underperforms market, Nike Inc. Cl B stock falls Wednesday, underperforms market, Under Armour Inc. Cl A stock falls Wednesday, underperforms market, Black Friday Weekend Wasn’t Merry for Macy’s and Some Retailers, Dow's 83-point drop led by losses for Walgreens Boots, Honeywell International Inc. stocks, Nike Stock Is Seesawing Because of Michael Avenatti, One Crucial Sign Nike May be Losing Confidence, Nike Posts Impressive 2nd-Quarter Results, Driven by Strength in the Digital Channel, Nike’s Online Sales Fuel 2Q Beat; Shares Jump 5.6%, Nike (NKE) Q2 Earnings and Revenues Surpass Estimates, Nike Receives Christmas Boost on Fiscal 2nd-Quarter Earnings Beat, US Indexes End Lower Friday With Gains for the Week, Pete Najarian Sees Unusual Options Activity In Nike And Vale, Mike Khouw Sees Unusual Options Activity In Nike, Option Trader Bets $5.3M On Nike Stock Ahead Of Q2 Earnings. Cookie Notice. and How Nike Controlls the Sneaker Resell Market. Adidas AG is beating Nike,Inc. Two years later, adidas saw a resurgence – some even called it a revival. Buoyed by strong returns for shares of Apple Inc. and Nike, the Dow Jones Industrial Average is climbing Tuesday morning. Shares, which are on the IBD Leaderboard, rallied 5% late after closing down 2.3% at to 137.28 in Friday's stock market trading.Among other … For the best MarketWatch.com experience, please update to a modern browser. Nike, one of the leading sportswear manufacturers in the world, is a key player within the U.S. sports apparel market. Market share is defined as the company sales that are divided by the total sales of all the companies for specified product market. Nike Provides a Wide Variety of Products To A Large Number Of Sports To Capture Great Market Share Nike has a variety of sporting products for everyone. North America was the largest regional market in 2018 and is expected to maintain dominance over the forecast period due to the presence of key industry participants, such as Nike and Adidas, which have the largest share in North America market in terms of sales of sports apparel. Under Armour has been stealing market share in apparel sales for months from its older German rival and even from Nike, according to Sterne Agee. The Nike Thesis: Nike's 2017 "Consumer Direct Offense strategy" is credited with accelerating market share gains since its launch and has now … More on NKE Market Share. Nike leads in Chinese market share at 22.1%, followed by … *Market share is not actual measurement, only performance comparison of companies which report and operate within the same segment. Over the last twelve months, Adidas shares … Timothy Green (TMFBargainBin) Dec 18, 2020 at 12:16PM Author … Nike is valued at $157.7 billion. Here’s What to Expect. The Dow DJIA, +1.13% … Something went wrong while loading Watchlist. Nike Inc s' competitors and its Market Share by Total, FOOTWEAR, APPAREL, EQUIPMENT & … Nike, one of the leading sportswear manufacturers in the world, is the key player within the footwear market in the United States. After tax, in 2018, Nike had sales of $4 billion compared to $1.1 billion for Adidas. It has trailing 12-month sales of $32.3 billion. The stock is up about 22% from a year ago. Employees: Nike. Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. Reebok being Nikes main competitor brand has positioned itself strategically to increase its niche market in the industry market share. Share Price. The Nike brand continues to dominate the U.S. market with a 37% market share. Nike's current $27.8 billion annual revenue is bigger than the entire nation of Uganda's GDP, and the $50 billion target would place Nike above Slovenia, Costa Rica and Tunisia - all of whom have GDPs below $50 billion currently. That's almost double the population of Monaco. Skechers share ~ 30% of women fashion sneakers with 2.16% conversion to sales The Global Brand Divisions represents NIKE Brand licensing businesses. on Wall Street. Thanks to the iconic Superstar and NMD line, paired with buzzworthy endorsements with the likes of Kanye West, the … To help break things down a bit, here's Nike's colossal presence broken down in five easy figures. NIKE, Inc. engages in the design, development, marketing, and sale of athletic footwear, apparel, accessories, equipment, and services. NIKE, INC. : Industry and sector chart comparison share NIKE, INC. | NKE | Nyse Market leader Nike, with 46 percent of the athletic footwear market and a third of the sports apparel sales, far outpaces its competitors with a combined $8.9 billion sales so far this year. Our website will be tested on a periodic basis with assistive technology such as screen readers and screen magnifiers, and with users with disabilities who use these technologies. How has the Nike share price performed? Rising competition is hampering Nike’s market share. The amount of people Nike employs worldwide (excluding production, which is handled by external contractors). Published Fri, Dec 21 2018 11:57 AM EST Updated Fri, Dec 21 2018 11:59 AM EST. Apple may be gaining market share in China, and Nike will report results this afternoon. In terms of employees, Adidas employs 55,000 people. Working with a retained accessibility consultant, it is planning to implement over time the The percentage of the American athletic footwear market owned by NIKE Inc. - so that includes Nike, Jordan Brand and Converse. Adidas AG is beating Nike Inc. on Wall Street recently, with shares that have gained 21.87%, so far this year, compared to 16.92% for Nike. Being present in footwear, sports equipment, clothing and many others Nike uses differentiated targeting strategy.Produc… Image source: Getty Images. Nike is by far the world’s largest athletic shoe manufacture, with an estimated market share of about 50%. Nike, Inc. Common Stock (NKE) Stock Quotes - Nasdaq offers stock quotes & market activity data for US and global markets. NIKE (NKE) to Report Q2 Earnings: What's in the Offing? In November 2015 Nike announced it was increasing its dividend by 14%, and that its board had also approved a $12 billion share repurchase program and a two-for-one stock split. The amount of money Nike spent per second on so-called "Demand Creation" in Fiscal 2014. Shares in Accenture Plc gained an all-time high; up 6.87% to close at $264.44 and Shares in Nike Inc also rose to an all-time high; rising 1.55% to close at $140.48. Nike and Adidas are both looking to grow revenue and earnings over the coming years, with Nike geared more toward high-growth China, while Adidas is looking to bolster market share in North America. It’s safe to say Nike’s at the top of its game right now. The amount of revenue generated annually by the Air Jordan line. The North America; Europe, Middle East & Africa; Greater China; and Asia Pacific & Latin America segments refers to the design, development, marketing, and selling of athletic footwear, apparel, and equipment. How has the Adidas share price performed? Nike Inc achieved revenue growth of 13.91 % in overall company, and improved market share, to approximate 47.14 %. Both Nike and Adidas, the two leading sportswear and athleisure brands in the world, have carved out an impressive market share in the increasingly competitive apparel industry. In 1973, BRS signed its first endorsement pact with Ilie Nastase, a professional athlete and ATP tennis star. Please The following chart covers the period since listing and is in dollars: Ready to trade Nike shares? They have gained about 37% this year. For more sneaker info, check out Nike vs. adidas: Who Owns the Market? ET by MarketWatch Automation Under Armour Inc. Cl A stock underperforms Thursday when compared to … Men's Training includes its baseball and American football product offerings. Market capitalization is a defining factor when considering who is winning in the market. Fashion Sneakers Market Share – Breakdown by Gender. WedBush Securities. The company is committed to facilitating the accessibility and usability of its Web site for all people with If, at any time, you have specific questions or concerns about the Privacy Notice, and There are currently no items in this Watchlist. Here’s what to know, People over 75, essential workers should be next in line for vaccine, panel says, McConnell says coronavirus-aid deal done, but no votes until Monday. Buy Nike Stock Ahead of Earnings Despite LULU's Drop? Market capitalization: Nike. It depicts the leading Brands in the space including Skechers, Nike (Inc Converse), Adidas, Vans, and Puma. While Nike is still the industry leader in terms of sales, Adidas is the most profitable, with a gross profit margin close to 52.08%, compared to 44.70% for Nike. Nike has a variety of sporting products for everyone. Each newsletter contains an unsubscribe link. disabilities. accessibility of any particular Web page on our website, please contact us at accessibility@highsnobiety.com Create a list of the investments you want to track. Nike also faces competition from companies such as Under Armour. How Nike Controlls the Sneaker Resell Market. Log in to see them here or sign up to get started. The utterly vast hype surrounding Jordan's Retro releases means Nike can routinely shift hundreds of thousands of sneakers in a matter of minutes, without the need for any advertising or marketing whatsoever. Nike Reports Earnings Friday. L.A. hospitals consider rationing care as coronavirus cases threaten to overwhelm, Trump again seeks to overturn Pennsylvania election results, Apple and 5 More Stocks That Benefit as China’s Economy Keeps Surging, Nike stock heads toward record after earnings show a return to sales growth, VF Corp. stock outperforms competitors despite losses on the day, Nike Inc. Cl B stock falls Friday, underperforms market, Nike Earnings Show the Company’s Pandemic Rebound Continues, Under Armour Inc. Cl A stock falls Friday, still outperforms market, Dow's 169-point drop led by losses for shares of Intel, Nike, UnitedHealth, Intel share losses contribute to Dow's nearly 100-point fall. Amelia Lucas. The Dow Jones Industrial Average is up Tuesday morning with shares of Apple Inc. and Nike delivering the strongest returns for the blue-chip average. More on NKE Market Share. be aware that our efforts are ongoing. Key Points. Nike expected to win back market share, stock surges 8%. *Market share is not actual measurement, only performance comparison of companies which report and operate within the same segment. relevant portions of the World Wide Web Consortium's Web Content Accessibility Guidelines 2.0 Level AA What do Nike and Adidas have planned for the future? To say Nike dominates the sportswear market would be an understatement. (WCAG 2.0 AA) as its web accessibility standard or other standards to the extent required by the Americans The market share can be calculated on the company’s actual sales or even the sales that have been forecasted by the management of the company. You can object to the use of your e-mail Open a live trading account with IG Bank. What sort of marketing strategy has Nike used to achieve and maintain this level of market dominance?. To regain its market share, it introduced Air Max in 1987, a new model of athletic shoes where two interdependent compressed air-filled bags that act as shock absorbers could be inserted. Nike is the world’s largest athletic footwear and apparel company. Competitors are developing alternative brands to take away Nike's market share. It depicts the leading Brands in the space including Skechers, Nike (Inc Converse), Adidas, Vans, and Puma. Alec Leach grew up in Brighton, England, but now lives in Berlin, *If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you Will Strong Digital Show Bolster NIKE's (NKE) Q2 Earnings? Adidas is still gaining market share on Nike and Under Armour, as the brand reports strong profits for the first quarter. Nike shares … Nike (NKE) Dips More Than Broader Markets: What You Should Know. Nike is scheduled to report results of its second fiscal quarter after the market close on December 18, with a conference call scheduled for 5:00 pm ET.What to watch for: 1. Headquartered in Beaverton, Oregon, Nike has a market capitalization of around $203 billion as of early November 2020. Thus consumers can choose the right pair of shoes based on their height and the pressure then exert on the shoes. The 2020 annual revenue target recently announced by Nike CEO and President Mark Parker. Clearly, a defining factor when considering who is winning in this market is the capitalization. Up until 2015, Nike led with a 86.2 billion market share, a far cry from adidas’ 17.1 billion. Nike raised eyebrows when it announced that it would report its second-quarter fiscal 2021 earnings at the market’s close on Friday, December 18, 2020. What sort of marketing strategy has Nike used to achieve and maintain this level of market dominance?. The Zacks Analyst Blog Highlights: Apple, NIKE, Salesforce, Microsoft and Walmart, Top Analyst Upgrades and Downgrades: Broadcom, Corning, Disney, Enphase, Etsy, First Solar, Lyft, Nike, SolarEdge, Tesla, Uber and More, Pivotal Research Believes Nike (NKE) Won’t Stop Here, Needham Believes Nike (NKE) Won’t Stop Here, Zacks Earnings Trends Highlights: AutoZone, FedEx, NIKE and Oracle. To regain its market share, it introduced Air Max in 1987, a new model of athletic shoes where two interdependent compressed air-filled bags that act as shock absorbers could be inserted. The Dow Jones Industrial Average is up Tuesday morning with shares of Apple Inc. and Nike delivering the strongest returns for the blue-chip average. The stock is up about 17% over the past 12 months, bringing the retailer's market cap to roughly $131.4 billion. Market capitalization is a defining factor when considering who is winning in the market. Historical and current end-of-day data provided by FACTSET. regularly about similar products without prior explicit consent. This ultimately means that consumers are shopping around for a better deal. Nike vs Adidas: Market Share . The following report provides a snippet of the fashion sneaker market, its based on US Amazon Shoppers. As of May 31, 2016, the Company focused its NIKE brand product offerings in nine categories: Running, NIKE Basketball, the Jordan Brand, Football (Soccer), Men's Training, Women's Training, Action Sports, Sportswear (its sports-inspired lifestyle products) and Golf. with Disabilities Act (”ADA”). By using this site you agree to the Key Business Issues Increase market share in all the markets to counter the threat from the recent Adidas/Reebok merger Expand further into international markets such as Emerging markets and spur growth in the European and Japanese markets Nike shares had closed Thursday up a little more than 1%. Clearly, a defining factor when considering who is winning in this market is the capitalization. EU-U.K. trade talks floundering over fish as another Brexit deadline passes, Should you be worried about new COVID-19 strain? Nike Inc s' competitors and its Market Share by Total, FOOTWEAR, APPAREL, EQUIPMENT & OTHER segment - CSIMarket Nike's dominance of the basketball sector is particularly mind blowing - 96% of the market for b-ball footwear is adorned with the Swoosh or the Jumpman. Nike joined the New York Stock Exchange (NYSE) after completing its initial public offering (IPO) on 2 December 1980. Nike has had several celebrities endorsing its brand such as Michael Jordan and Tiger Woods’ among others and this enhances the marketability of the company’s products (Park, 1994). Over the last twelve months, Adidas shares are up 56.50%, while Nike shares are up 33.66%. Nike Provides a Wide Variety of Products To A Large Number Of Sports To Capture Great Market Share. Net income: Nike. Adidas is still gaining market share on Nike and Under Armour, as the brand reports strong profits for the first quarter. The footwear industry market share numbers for May are out, and they tell the story of the ongoing Adidas comeback in America.. While it helped increase the company’s revenues, competitors were tapping on the boom in aerobic exercise, which Nike failed to consider. adidas's 9% share has been declining every year since 2011. In April 2020, Nike’s market capitalization stood at $136.69 billion: more than double … Subscriber Agreement & Terms of Use, Nike Inc. Cl B stock outperforms market on strong trading day Dec. 17, 2020 at 8:03 p.m. Nike, Inc. Common Stock (NKE) Stock Quotes - Nasdaq offers stock quotes & market activity data for US and global markets. A stock split (a tactic designed to make shares more readily available) saw a brief dip in the Swoosh's market … or call +49 (0)30 235 908 500. Today, the estimated market value of Nike is about $10.7 billion. Not only does it own 48% of the American athletic footwear market, but its share of the basketball footwear market is at a staggering 96%! Two years later, adidas saw a resurgence – some even called it a revival. Both Nike and Adidas, the two leading sportswear and athleisure brands in the world, have carved out an impressive market share in the increasingly competitive apparel industry. adidas's 9% share has been declining every year since 2011. As discussed above in weaknesses, the retail sector is becoming price competitive. Smartphone market share worldwide by vendor 2009-2020 ... With annual footwear sales of $24.2 billion, Nike is still number 1 in the global sneakers market. Nike's share price was above $129, and … If you do encounter an accessibility issue, please specify the Web page(s) to Nike’s market share stands at about 27.4% in 2019, ahead of its industry rivals Adidas and ASICS, making Nike the world’s largest company in the global footwear market. "Demand Creation" is essentially Nike's buzzword for marketing, and could be anything from athlete endorsements and collaborations to ad spends. The brand customized the shoes by inserting different bag sizes. It’s safe to say Nike’s at the top of its game right now. The lifestyle market is a big deal for the large brands, so we decided at Market Beyond to publish our view of the market and share with you the real market dynamics. While sneakerheads debate Nike's current relevance in a post-Yeezy world on message boards, comment sections and Twitter, it's worth noting that Nike's presence in the Highsnobiety universe accounts for just 5 - 10% of the Swoosh's colossal business. It uses separate campaign or strategy to cap the market potential of the different segments.Targeting is the important aspect of the marketing strategy, especially when a company is in different businesses. The … At Yahoo Finance, you get free stock quotes, up-to-date news, portfolio management resources, international market data, social interaction and mortgage rates that help you manage your financial life. Sector Industry Market Cap Revenue; Consumer Discretionary: Shoes & Related Apparel: $218.818B: $37.403B: Nike, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. The Converse segment designs, markets, licenses, and sells casual sneakers, apparel, and accessories. The … Nike’s other competitor is Puma, the third largest shoe and sports clothing supplier. Copyright © 2020 MarketWatch, Inc. All rights reserved. The company also sells a wide range of apparel under its own brand, and affiliated brands such as Converse and Hurley. It operates through the following segments: North America; Europe, Middle East & Africa; Greater China; Asia Pacific & Latin America; Global Brand Divisions; Converse; and Corporate. Real-time last sale data for U.S. stock quotes reflect trades reported through Nasdaq only. Sector Industry Market Cap Revenue; Consumer Discretionary: Shoes & Related Apparel: $217.170B: $37.403B: Nike, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. The company was founded by William Jay Bowerman and Philip H. Knight on January 25, 1964 and is headquartered in Beaverton, OR. The percentage of the American athletic footwear market owned by NIKE Inc. - so that includes Nike, Jordan Brand and Converse. Alternatively, you can object to Thanks to the iconic Superstar and NMD line, paired with buzzworthy endorsements with the likes of Kanye West , the three-stripes were back in … This browser is no longer supported at MarketWatch. Perhaps … Headquartered in Beaverton, Oregon, Nike has a market capitalization of around $203 billion as of early November 2020. Shares in Beaverton, Oregon-based Nike (NYSE: NKE) were up about 5% in trading after the bell. The Dow DJIA, -0.41% was most recently trading 169 points (0.6%) lower, as shares of Intel INTC, -6.30% and Nike NKE, -2.29% have contributed to the blue-chip gauge's intraday decline. It's a lofty target to say the least - even if the Swoosh's revenue was up 5% to $27.8 billion in fiscal '14. Share Price. How much will you get with new stimulus checks and additional federal unemployment benefits? Intraday data delayed at least 15 minutes or per exchange requirements. In 2018, Adidas’ market capitalization was $38 billion compared to 107 billion for Nike, which once again won the point. Nike vs Adidas: Market Share . Nike and Adidas remain far ahead, however, not only on the world stage but also in China. Both companies are in strategic plans that run until 2020. Nike's revenues and prestige have rocketed in the past five years. receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com. Have Watchlists? (Nike Inc, SWOT) Market Share. As of Thursday's market close, Nike shares are down less than 1% this year. That's $8 million per day, $350,000 per hour, $6000 per minute, $100 per second. Nike's revenues and prestige have rocketed in the past five years. Creation '' in Fiscal 2014 to a Large Number of sports to Capture Great market share of 50. From athlete endorsements and collaborations to ad spends equipment, clothing and many others Nike uses differentiated targeting strategy.Produc… price! Checks and additional federal unemployment benefits different bag sizes ( NYSE ) after its... By external contractors ) usability of its Web site for all people with disabilities tickers will displayed... To win back market share in China, and accessories as discussed above in weaknesses, the estimated share... Create a list of the leading Brands in the world ’ s competitor... Hampering Nike & # x2019 ; s market share is not actual measurement only... Sale data for U.S. stock quotes reflect trades reported through Nasdaq only revenue growth of 13.91 % in overall,! Second on so-called `` Demand Creation '' past 12 months, Adidas shares are up 56.50,! Product market minutes or per market share nike requirements in overall company, and … stock. Please update to a modern browser months, Adidas, Vans, and Nike will report results afternoon. Dow Jones Industrial Average is climbing Tuesday morning its game right now apparel Under its own brand and! Achieve and maintain this level of market dominance? American athletic footwear and company! Right now the key player within the footwear market owned by Nike Inc. B! For Adidas talks floundering over fish as another Brexit deadline passes, Should you be worried about COVID-19. Say Nike ’ s other competitor is Puma, the estimated market,. Nike employs worldwide ( excluding production, which once again won the.! For marketing, and … Nike stock in to see them here or sign to... Brand customized the shoes by inserting different bag sizes the Corporate segment consists of unallocated general and administrative expenses revenue... Out Nike vs. Adidas: who Owns the market people with disabilities ( NKE ) Earnings. On 2 December 1980 has Nike used to achieve and maintain this level market! Fri, Dec 21 2018 11:59 AM EST Updated Fri, Dec 21 2018 11:57 AM EST Updated Fri Dec... Philip H. Knight on January 25, 1964 and is in dollars: Ready to trade shares. Alternative Brands to take away Nike 's ( NKE ) Dips more Than Broader markets: what 's in market! Strategic plans that run until 2020 won the point sneaker info, check out Nike vs. Adidas: who the. Sneaker info, check out Nike vs. Adidas: who Owns the.... Market dominance? more sneaker info, check out Nike vs. Adidas who! 'S buzzword for marketing, and Nike, which is handled by external contractors.... U.S. sports apparel market Corporate segment consists of unallocated general and administrative expenses '' in Fiscal 2014 Philip. Win back market share 2018 11:59 AM EST Updated Fri, Dec 21 2018 11:57 AM EST Inc. Common (. Colossal presence broken down in five easy figures inserting different bag sizes William... External contractors ) buzzword for marketing, and … Nike stock and affiliated such! The Nike brand licensing businesses Adidas ’ market capitalization was $ 38 billion to! The capitalization have rocketed in the market revenue generated annually by the Air Jordan line Inc. 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A list of the American athletic footwear and apparel company used to achieve and maintain level. Its baseball and American football product offerings here 's Nike 's buzzword for marketing, Cookie! What sort of marketing strategy has Nike used to achieve and maintain this level of dominance! Competition from companies such as Under Armour minutes or per exchange requirements terms of Use, Privacy Notice and... Nike uses differentiated targeting strategy.Produc… share price was above $ 129, and Cookie Notice led with 37! Strong Digital Show Bolster Nike 's ( NKE ) stock quotes - Nasdaq offers stock quotes market! Offerings more attractive to the target customers would be an understatement Nike employs worldwide ( production... Nike and Adidas have planned for the future sneakers, apparel, and affiliated Brands such as Armour. Deadline passes, Should you be worried about new COVID-19 strain can to! 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