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What are you doing to make them more affordable? Customers can request orders placed before 3pm to be delivered on the same day. Office space costs are also high.In Malta, these expenses are less steep, which is why we have been here for the past four and a half years. This is because the majority of these people prefer to work in the gaming industry. We buy our flowers in Holland, and have direct contact with farms in Kenya and Tanzania. But when the recession hit in 2007, we were very quick to adapt to the new reality. We started to control all steps of the flower-business process – purchasing of flowers, preparation and delivery. Serenata Flowers started out in 2003, when the company bought two flower shops in London. There are two key factors behind this: having a good product and looking after our customers. Our company has its main flower warehouse in the United Kingdom, which receives daily deliveries of fresh flowers, which, when sold, are delivered directly to customers in Britain, hence cutting out the middleman. The lessons are1) Never use a company that does not state where they are based. This was a great way of gaining information on the flower industry. Office space costs are also high. I believe you should never be afraid of doing the nitty gritty work – you could gain a lot of knowledge! Serenata Flowers has launched an Instagrammable bouquet for 'social media trendsetters' who love to snap and post photos purely for the 'gram. When we started out, we were targeting the high-end market. Arena Flowers’ first website was launched in 2006. Would a ban on this herbicide affect you? Do you agree with SerenataFlowers.com’s 4-star rating? But when the recession hit in 2007, we were very quick to adapt to the new reality. This is a middle man I don’t need to use! In 2012, we got rid of all telephone customer service lines and shifted completely to an online troubleshooting page, where our customers can tell us what is wrong and upload an image if they want. Company status Dissolved Dissolved on 12 January 2016. Serenata Flowers - Surrey, TW19 6BN, - business profile page featuring business details including products, services, physical location, map, logo, phone number fax, customer reviews and more. Whether you are decorating a new home, buying for a wedding, or making a romantic gesture, Serenata Flowers deals and hotukdeals' promotional codes will always hit the spot, and they come thick and fast all year-round. Another challenge is that while Malta offers a flat 15% income tax scheme for highly qualified foreign persons who work in a company licensed by the Malta Financial Services Authority, this obviously does not apply to our industry. | Read 162,661-162,680 Reviews out of 170,825 How is this different from other flower companies? If something goes wrong with a delivery of flowers, we rectify it quickly. When it was still new, our company had opened other shops in Birmingham and Lancashire. Order fresh flowers for your family and friends from Serenata Flowers with FREE delivery. As such, its new identity has been styled around a palette of fresh, vibrant colours, contemporary fonts and stunning photography. We also have partner warehouses in the United States, Canada and Australia. Business Today speaks to Martin Johansson, managing director of Malta-based SerenataFlowers.com, the fifth largest flower company in the world. Our company noticed that most people would order flowers when they came home after work, so we managed to push up our cut-off time for next-day delivery from 5pm to 10pm, and we deliver seven days a week to the UK. For example, if a delivery is late, customers contact us, they get a quick reply from customer service, and they receive a refund. Serenata Flowers is rated 4.0 based on 5,465 reviews » View 146 Vouchers for Serenata Flowers « Write A Review (It only takes 30 seconds!) All of our IT staff, the development and running of the website, the finance aspect and customer care are based on the island. The flowers had small stems but were fresh We also offer a range of Fair Trade flowers. The best flowers to have in your home, based on your star sign. A florist told me that florists don’t like to deal with Serenata… 3,397 talking about this. In 2004, we launched a website, and from then on we took a different approach from traditional flower companies such as Interflora and Euroflora. This was a great way of gaining information on the flower industry. Founded in 2003, Serenata Flowers has become one of the UK's biggest retailers of flowers and flower-related gifts. We also offer a range of Fair Trade flowers. Simply add the code to this page and receive detailed information about your order. If you look at Interflora, for instance, they operate a relay model in the way they sell. - Online Shopping Directory - Shoppers Top. Serenata Flowers is ranked 18,056 among websites globally based on its 3,643,607 monthly web visitors, according to SimilarWeb. Serenata Flowers makes it convenient and affordable to send flowers to your loved ones. Our company would never sell old flowers, because the business is built on our capability to retain customers. I believe you should never be afraid of doing the nitty gritty work – you could gain a lot of knowledge! Share. For instance, we used things such as SEO (Search Engine Optimisation), and in this we were ahead of everyone else. When it was still new, our company had opened other shops in Birmingham and Lancashire. The colourful selection is based … When we started out, we were targeting the high-end market. How is the flower business evolving and would you consider also expanding your delivery service to Malta? We also developed a really high customer retention rate. So customers place their order online, the flowers are then taken from our warehouse and delivered straight to the customer in the UK.We also have partner warehouses in the United States, Canada and Australia. Serenata Flowers started out in 2003, when the company bought two flower shops in London. Experts at Serenata Flowers, a UK-based online florist, have revealed their pick of the blooms that best match the personality traits associated with each star sign. With same or next day delivery and a host of discounts and special offers across all ranges, your beloved recipient will be overwhelmed. Serenata Flowers offers a wide range of flowers and bouquets. Although our company was born in London, this is a very expensive city when it comes to paying IT staff. Our customers feel that they get what they pay for, and for three consecutive years we were awarded the Gold Trusted Service Award from Feefo, an independent rating service that recognises businesses for the exceptional customer experience they deliver. 2,461 reviews for Serenata, 3.9 stars: 'Was delivered to the wrong address (an empty business) and when told they only offered to give me a discount to fix the problem. Although our company was born in London, this is a very expensive city when it comes to paying IT staff. UNLOCK PREMIUM DATA WITH DATABOOST Discover more with Pro . Do Not Use !! As a completely new brand, we shifted towards ecommerce and started investing a lot of money into online marketing, which at the time wasn’t very widespread. Another company sent it to the right address and with a beautiful basket for a much better price. We started to control all steps of the flower-business process – purchasing of flowers, preparation and delivery. Check out the latest customer reviews for our flower delivery service, collected by an independent third-party review company Feefo. Roses are perfect for Libras, apparently . When it comes to environmental considerations, the packaging we use is made of 90% recycled material and we collect all rain water from our warehouse to water the flowers. When I first started with the company, sometimes I would deliver flowers myself, personally. After graduating with a Bachelor’s degree in European Studies in 2011, Massimo obtained ... MediaToday is an independent media house based in Malta. Interflora uses local florists to fulfil its orders. Disastrous and frustrating experience - anyone contemplating anything similar: be warned. It’s not just a managing role for me; I have to look at all levels of the business. Serenata Flowers are the perfect place to purchase your flowers for any occasion. Serenata Commerce, Spout Lane, Staines, Middlesex, TW19 6BN . Also to solidify our service, if a customer cancels their delivery online before 9pm, they won’t be charged any money. Before being sold, all flowers undergo a quality-control process. See more Valentine's Day Flowers at Serenata: save up to 30% There are 20 attractive Valentine's Day flower bouquets at Serenata, ranging from £20 to £100. If you had forgotten to get a gift for your Father on Fathers Day then Serenata Flowers do offer a next day and letter box service. I had an email at 4.35pm to say the flowers had been delivered. We started pricing most of our bouquets at £19.99, so we had something for everyone. You joined the company in 2005. Serenata Flowers is recognized as one of the UK's top online flower delivery services that promise to deliver high quality, freshly picked, and beautifully arranged flowers directly to a location of your choice with ease! Why did you choose to base Serenata Flowers in Malta? Tell us about your experience with Serenata Flowers: Your name: Your email address: Trust Mamma Reviews. Flowers can be expensive. One challenging aspect of being based in Malta, however, is that while it is easy to find developers to recruit, the case is not so when it comes to senior management. There is a reason why this brand has grown so much in popularity. Serenata Flowers started out in 2003, when the company bought two flower shops in London. If something goes wrong with a delivery of flowers, we rectify it quickly. Not just a managing role for me ; I have to look at Interflora, for,. Say the flowers had been delivered purchase your flowers for any occasion –... Biggest factor behind your high retention rate goes wrong with a beautiful basket for a ban weed-killer... State where they are a lot of knowledge everyone else Trade flowers Mamma reviews them more affordable before sold... Still closed, meaning they will eventually last longer country... not the. 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