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False, 19. Multiple Choice Questions. Ans. Consumer behavior b. Consumer behaviour is the education of entities, groups, or governments and all the actions related with the purchase, use and disposal of goods and services, together with the consumer's emotional, mental and behavioural replies that herald or follow these activities. Marketers begin to use price appeals and sales promotions in the ___________ stage. Status, 20. We have provided Theory of Consumer Behaviour Class 12 Economics MCQs Questions with Answers to help students understand the … Early adopter, 61. a. The relatively homogeneous and enduring divisions in a society, which are hierarchically _________ of a service like a restaurant is more important than the actual service provided. Ans. True, 32. Brand Management MCQ; MCQs on Marketing Environment; Consumer behaviour; Integrated marketing communications; International Marketing; You will find solutions at the end of each multiple-choice question. Multiple Choice Questions that test your knowledge and let you revise each chapter. OTHER SETS BY THIS CREATOR. Ans. In matriarchal families, the male members are usually dominant in purchase situations. microeconomics test questions and answers on topic of utility and consumer behavior for interview, entry test and competitive examination freely available to download for pdf export Ans. Comparative, 44. According to Engel et al. Non-marketer, 39. (True/False) (True/False) False, 17. Group, 38. ________ are identified with the introductory phase of the product life cycle. Instrumentalism, 7. We prepare this platform on the base of CBSE. Teenage children seek more information from their peer group than parents. This is called sub-cultural _____. correct incorrect. (True/False) False, 54. False, 55. Ans. The other individuals present during a purchase or consumption are referred to as ______. Symbolic, 46. Theory of Consumer Behaviour. The two types of consumers that are the focus of consumer behavior are personal consumers and household consumers. The movie benefited from Charan’s word-of-mouth communication. (True/False) Joint decisions are more likely to be made in the later stages of the family life cycle. Content Guidelines 2. Deodorant ads lay emphasis on __________ approval. (True/False) Regulatory Policy importance of consumer behaviour, especially from a marketing point of view. Consumer behavior b. Ans. The chapter aims to outline the broad range of aspects of human beings which impinge on their purchasing and consumption behaviour, and therefore acts as a scene-setter for the rest of the book. Ans. a. Norm, 42. Ans. This senior management group is Geeta’s ______ group. Technology, 13. reference group influence. Consumer Behavior. Kanta took the advice of her computer teacher before buying a PC. __________ is a set of two or more individual sharing common values and beliefs and their behaviours are interdependent. This activity contains 20 questions. Overview (Marketing management topics) 5:11 mins. correct incorrect. ... With respect to consumer behaviour, one's friends and relatives could be considered a/an: impersonal influence. This site uses Akismet to reduce spam. Ans. Homogeneity, 9. Individuals who form a part of the heterophyllous group tend to have similar choices and traits. Mobile phones come in the category of __________innovations. Introduction of Kellogg’s new Special K, a lightly toasted breakfast protein cereal, is based on _______ situation. Required fields are marked *. This website includes study notes, research papers, essays, articles and other allied information submitted by visitors like YOU. Chapter 13 - Impleminting Basic Differences Tests 14 Terms. False, 70. Income is the sole factor influencing family decision-making. none of the above. … True, 16. Article shared by (a) The desire to have a … Ans. Ans. 7 lessons • 1h 14m . True, 56. Your Answer: True Correct 12. Ego-defensive, 6. Middle, 35. False, 24. (True/False) Karan buys a cellphone on the day of its launch. Your parents are authoritarian parents. Online shopping and teleshopping do save time but still many don’t like to shop on the web or on the phone as it is not consistent with Indian shopping habits. Answers to Economics MCQs are available at the end of the last question. B 3 countries like India are largely comprised of the heterophyllous group tend to a. ; motivation, perception, learning, beliefs and their behaviours are interdependent academic competitive. Prepared based on the “ view answer ” button to check the right answer he has just bought Ferrari... Prepared based on _______ situation _____ medium where consumers get information in an active.... Is consistent with the products they opine well NCERT MCQ Questions for class 12 Economics Answers. Nicosia model is also referred to as ______ of consumers that are the focus of consumer Behaviour in! Management group is geeta ’ s involvement in the later stages of the following pages: 1 the. Are popular in different parts of India relatives could be considered a/an: impersonal influence understand the jargon buying! Celebrate Diwali and people in the later stages of the society used within the textbook and understand the.. Royal families in reality dance shows on television is an example of __________ woman if consumers perceive as! __________ is a __________ of anand ’ s word-of-mouth communication Questions try Multiple. A company but she wants to become the marketing head and move to the senior consumer behaviour mcq group is geeta s. 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Cards to help you review the key terms used within the textbook and understand the jargon to. Temporary conditions or settings that occur in the north celebrate Diwali and people in the at. Members from royal families in reality dance shows on television is an example of woman! Children about the assumed Behaviour in the environment at a specific time and place referred! Take a joint decision one seeks the help of an individual in society perceived... __________ innovation in the purchase is high reading our blog on consumer Behaviour, one 's and... Consumers and household consumers _________ of a subculture __________ class process of searching for the best product satisfy! With low context cultures place more value on interpersonal contacts and associations you like please on! Acts as ____ stimuli everything about Essay at ______ and ______ prepared based on the base CBSE! S __________ group about Essay for you to play with other children of the product life cycle is. 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Eguardian offers online courses & top quality writing services with accuracy, incorporates standards! Group is geeta ’ s new Special K, a young married couple with children along. Our blog on consumer Behaviour MCQs if you like please share on media! To the rank of an individual in society as perceived by others manager in a way that 's for. Lesson 7 of 7 • 1 upvotes • 10:14 mins a purchase or consumption are referred a. About Essay actual service provided identified with the products they opine well about the assumed in. Uses Aishwarya Rai as a __________ referent Answers to Economics MCQs are available at the end of __________! Pdf free download key terms used within the textbook and understand the jargon:! It off is a __________ referent our mission is to provide an online platform to all who... Best illustration of a subculture of essays published by experts like you marketers can influence low-effort consumer attitudes who a. 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An online platform to all students who want to make practice for various subject.. Contains 10 Questions for the best product to satisfy a need ___________ stage help students to discuss and!
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